ASSOC. DIRECTOR, US MEDICAL (CRM/CLM OPTIMIZATION LEAD)

Job Description At Takeda, we share the belief that the speed of change will never be as slow as it is today.
Takeda is uniquely positioned to participate in digital disruption rather than simply react.
If you are passionate about helping organizations transform and build innovative capabilities, this is an exciting opportunity to be on the front line of a major transformational effort with business sponsorship.
This individual will help shape and implement how we bring this strategic engagement to the Medical Affairs organization, and therefore will play an important role in the implementation of a high-visibility engagement model focused on creating unique and value-added experiences for our HCPs.
The US Medical Digital Engagement and Insights team is evolving to meet the demands and changes in Takeda’s business.
Increasingly, Takeda is investing in data, digital, and technology to accelerate innovation and create value for the organization.
US Medical has the opportunity to enhance scientific exchange for HCPs and increase effectiveness by leveraging technology to meet medical strategies and objectives.
Role Overview.
The Associate Director, CRM/CLM Optimization Lead (AD, CC) will be responsible for proposing and executing initiatives to improve engagement through US Medical’s CRM/CLM-related systems, partnerships, and processes within US Medical.
The CRM/CLM Optimization Lead will work alongside the Omnichannel Engagement Lead [Medical Suite (MS)], Digital Capability Leads, and technology platform owners (DD&T) to align stakeholder input and balance US Medical ecosystem priorities.
Objectives.
o   The Associate Director, CRM/CLM Optimization (AD, CC) is a critical role within the US Medical (USM) organization that reports to the Omnichannel Engagement Lead (MS).
The objectives of this role are to manage and evolve initiatives aligned to CRM/CLM processes, partnerships, and platforms for US Medical.
The role acts as a hands-on, cross-functional liaison, and partner for DD&T and other US Medical stakeholders to build upon and optimize the overall engagement experience via the core CRM/CLM platforms Responsibilities.
CRM/CLM Process Improvement.
o   Outline and document processes and capabilities related to existing CRM/CLM platforms.
o   Conduct analysis to uncover gaps and challenges, and areas of opportunity for a more streamlined approach or new capabilities to meet business needs.
o   Develop recommendations to evolve the CRM/CLM processes and capabilities.
o   Execute suggested improvement by working with the Omnichannel Engagement Lead (MS), including the integration of Veeva CRM/CLM with other systems and applications used by the broader team (if applicable).
o   Identify ongoing opportunities for process improvement and optimization within the CRM/CLM systems.
This will involve staying updated on new features and best practices from a systems and technology perspective, including communities/tech blogs.
o   Monitoring the performance of CRM/CLM initiatives through metrics and KPIs.
CRM/CLM Partnerships.
o   Act as a cross-functional liaison and partner for DD&T to build upon and optimize the overall engagement experience via the core CRM/CLM platforms.
o   Align work initiatives with the Omnichannel Engagement Lead (MS), other roles within the Omnichannel Engagement group (i.
., Librarian and US Admin), and DD&T.
o   Ability to provide evidence-based recommendations, meeting a wide variety of business partner needs.
o   Ensure consistency and non-duplicative efforts.
CRM/CLM Platforms.
o   Gain a firm understanding of the functionality, limitations, and evolution of the CRM/CLM systems and technologies to ensure effective application to meet omnichannel engagement goals with US HCPs for both field and home office stakeholders.
o   Participate in pilots and CRM/CLM-related projects, such as system upgrades, migrations, or the implementation of additional capabilities or products.
Internal Representation (As Needed).
o   Coordinate with the Omnichannel Engagement Lead (MS), including attending required meetings, and presenting on the SLT.
Represent the Omnichannel Engagement Lead (MS) on cross-functional / cross-division meetings Competencies/Skills.
Technical/Functional (Line) Expertise (Breadth and depth of knowledge, application, and complexity of technical knowledge) o   Comprehensive understanding of the pharmaceutical industry and pharmaceutical data o   Strong writing skills with the ability to transform business needs into functional, actionable requirements with the appropriate level of detail for the execution team.
Excellent quantitative background, including the ability to undertake relevant statistical analysis that supports the analysis of data to better understand market dynamics and provide insights into product performance and marketing strategy.
Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change) o   Demonstrated ability to work across functions, regions, and cultures.
o   Enterprise-level leadership with the ability to inspire, motivate, and drive results.
o   Ability to present complex information clearly and with confidence.
o   Excellent communicator, able to persuasively convey both ideas and data, verbally and in writing.
o   Proven skills as an effective team player who can engender credibility and confidence within and outside the company.
o   Ability to distill complex issues and ideas down to simple comprehensible terms.
o   Embraces and demonstrates a diversity and inclusion mindset and role models these behaviors for the organization.
Innovation (The required level of scientific knowledge, knowledge sharing, innovation, and risk-taking) o   Visionary and forward-thinking with the ability to influence and effectively drive organizational change and continuous innovation.
o   Comfortable challenging the status quo and bringing forward innovative solutions.
o   Ability to take risks implementing innovative solutions, accelerating time to market.
o   Ability to identify areas for process and systems innovation and implement change that will enhance the overall effectiveness of the team.
Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving) o   Broad decision-making responsibilities.
§  Ability to make highly complex decisions that impact the US Medical ecosystem.
§  Accountable for decision-making aligned to overall system/platform strategy and omnichannel approach.
§  Ability to seek diverse input from multiple constituents and stakeholders to drive innovative solutions, thinking through the upstream and downstream impact.
§  Ability to incorporate feedback and ensure decisions are made swiftly to yield flawless execution and consider ‘knock-on effects’.
o   Accountable for designing and implementing roadmap and strategy for designated scope.
Interaction (The span and nature of one’s engagement with others when performing one’s job, internal and external relationships) o   Effectively negotiates and collaborates with business partners and demonstrates the ability to resolve conflict constructively.
o   Ability to build strong partnerships and drive role clarity with other interfacing Takeda functions, including but not limited to Commercial Operations, Business Units, Managed Markets, US Medical Affairs, and Finance.
Complexity (Products managed, mix of businesses, internal and/or external business environment, cultural considerations) Ability to work in a global and highly matrixed ecosystem (internal and external) with a high degree of complexity.
Education, Experience, Skills.
Required.
o   Bachelor's Degree.
o   3+ years’ experience working in digital marketing operations, or marketing technology-related functions.
o   Healthcare experience or pharmaceutical industry knowledge.
o   Experience working with cloud-computing and/or traditional data applications (e.
., Veeva, Adobe, Diamond, Salesforce, or other CRM).
o   Excellent communication (oral, written, and presentation) and interpersonal skills.
o   Demonstrated planning and organization skills, attention to detail, execution, and follow-through.
o   Recent experience working in CRM and/or CLM systems.
o   Understand how to leverage data to drive personalized communications and experiences.
Preferred.
o   Advanced Degree (e.
., MBA, Computer Science).
o   Demonstrated success in a cross-functional environment successfully delivering objectives.
o   Involved in the development, roll-out, or evolution of a data platform for digital marketing.
o   3+ years of digital leadership role experience.
o   3+ years of program and/or project management experience, especially in CRM/CLM systems.
3+ years’ experience in pharmaceutical-industry-focused marketing Certifications.
Maintain minimum standards of education/certification in individual professional discipline.
Travel Requirements.
Periodic travel required (up to 15%).
Takeda Compensation and Benefits Summary We understand compensation is an important factor as you consider the next step in your career.
We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location.
Lexington, MA U.
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Base Salary Range.
$ The estimated salary range reflects an anticipated range for this position.
The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
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based e mployee s may be eligible for s hort - t erm and/ or l ong- t erm incentive s.
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based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
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based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.