BRAND ACTIVATION MANAGER

Brand Activation Manager - This role requires a strategic mindset, hands-on execution, and the ability to manage multiple stakeholders-including clients, agency partners, and internal teams-to deliver impactful digital media activations across Latin America and beyond. The ideal candidate will combine expertise in digital media strategy with strong project management and relationship-building skills, driving measurable results for clients. Key resposabilities:Design and execute digital media activation strategies tailored to client objectives, utilizing USMedias represented platforms and partners. Lead end-to-end campaign planning, from ideation and media selection to execution, optimization, and reporting. Lead the execution of brand activations with production partners and suppliers, ensuring that the activation operation meets the quality requirements and expected results. Collaborate closely with advertisers, agencies, and publisher partners to ensure seamless implementation of activations and achieving of KPIs. Analyze campaign performance data, generate insights, and recommend optimizations to maximize ROI. Stay up-to-date on digital media trends, platform updates, and industry best practices to inform strategy development. Manage project timelines, deliverables, and budgets, ensuring campaigns are delivered on time and within scope. Prepare and deliver compelling presentations and reports to clients and internal stakeholders. Work side by side with the Creative Manager throughout the entire creation process from brainstorming project ideas and aligning production queues to leading approvals with all involved stakeholders. Required Soft SkillsCommunication & Stakeholder Management: Ability to clearly articulate strategies, manage expectations, and build trust with clients, partners, and internal teams. Strategic Thinking: Strong analytical and conceptual skills to translate business objectives into actionable digital activation strategies. Project Leadership: Proactive, organized, and able to drive multiple projects simultaneously, ensuring high-quality execution and timely delivery. Required Hard SkillsIntegrated Media Planning & Activation: Expertise in planning and executing media strategies that bridge offline and online channels, with a focus on driving cross-channel synergy and maximizing online distribution of offline activations. Business Planning & Commercial Thinking: Strong ability to align activation strategies with client business goals, demonstrating a clear understanding of market dynamics, commercial objectives, and the financial impact of brand initiatives. Platform & Partner Management: Experience managing relationships with media partners, publishers, and technology platforms to deliver integrated and innovative solutions. Desirable Previous ExperienceStrategic Planning and Execution of Live Marketing Campaigns: Demonstrated experience in designing and delivering live marketing strategies, including the integration of brand objectives into experiential campaigns for major brands and large-scale audiences. Production and Management of Experiential Events: Proven track record in leading the production of high-impact branded experience events, ensuring operational excellence and audience engagement. Influencer and Celebrity Relationship Management: Solid background in identifying, negotiating, and activating partnerships with influencers, athletes, and celebrities to amplify brand presence and generate authentic engagement across digital and physical platforms. Expertise in Sports and Entertainment Markets: Deep understanding of the sports and entertainment industries, with hands-on experience in sponsorships, partnerships, and activations involving major events, venues, and sports properties. Integrated Communication and Creative Leadership: Experience in leading cross-functional teams and agencies, combining digital, live, and content marketing to deliver disruptive, consumer-centric brand experiences. Ability to translate consumer insights into creative strategies that build brand equity and drive business results.