GI BRAND MANAGER, MYSG

Job Description Job Title.
Brand Manager, ARD - MYSG Location.
Selangor, Malaysia About the role.
The job required the person to… Lead the strategic and tactical marketing efforts for our Gastroenterology portfolio across Malaysia and   Singapore.
Be responsible for developing and executing brand strategies that drive growth, increase market share, and strengthen our value proposition among healthcare professionals.
Work cross-functionally with internal teams and external stakeholders to deliver impactful omnichannel campaigns, medical events, and customer engagement initiatives.
The ideal candidate is a proactive marketer with strong scientific acumen, a passion for healthcare, and a proven track record in product management within the pharmaceutical industry.
How you will contribute.
Functional (primary job responsibilities) 1) Strategic Planning & Brand Management Develop and implement brand strategies, including life cycle plan, pricing and annual marketing objectives.
Monitor brand performance and adapt strategies based on market insights and competitive landscape.
Drive regional brand synergy between Malaysia and Singapore to optimize resources and outcomes.
2) Tactical Execution Lead the development of sales aids, promotional materials (digital & non-digital), advertising and HCP engagement initiatives.
Manage material approval processes and ensure compliance with relevant regulations (i.
.
PromoMats).
Coordinate and support successful product launches and medical education activities.
3) Market Intelligence & Analysis Analyse internal and external market data to guide decision-making.
Stay up to date with scientific literature, customer needs, and industry trends.
Commission market research and gather field insights to inform strategy.
4) Digital & Omnichannel Marketing Plan and execute integrated digital campaigns to support HCP engagement.
Track campaign performance and optimize activities based on KPIs and ROI.
5) Stakeholder Engagement Build and maintain strong relationships with key opinion leaders (KOLs), speakers, and brand advocates.
Partner with Sales, Medical, Regulatory, Compliance, Market Access and Finance teams to align brand initiatives.
6) Training & Product Leadership Act as a brand champion across the organization.
Provide training and updates to internal teams on product knowledge, competitor landscape, and market developments.
Conduct regular field visits and support sales force effectiveness.
7) Budget Management Prepare and manage annual marketing budgets and ensure optimal investment with A&P allocation.
Specific Competencies Strategic Thinking & Planning Strong Communication & Presentation Skills Customer & Market Focus Digital Marketing Savvy Innovation & Problem-Solving Execution Excellence & Attention to Detail Leadership & Team Collaboration What you bring to Takeda.
Bachelor’s degree in science, applied science or business (with basic marketing knowledge preferred).
Minimum 3 years of experience in pharmaceutical sales, with additional experience in pharmaceutical marketing being a strong advantage.
Solid understanding of scientific data and ability to communicate complex information clearly.
Proven experience in brand planning, campaign execution, and cross-functional collaboration.
Strong communication, analytical, and presentation skills.
Self-motivated, results-driven, and adaptable to a dynamic market environment.
More about us.
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs.
Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do.
We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine.
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.