GLOBAL SENIOR BRAND & CONTENT STRATEGIST, AI MODELS & INNOVATION

Introduction At IBM, work is more than a job - it's a calling.
To build.
To design.
To code.
To consult.
To think along with clients and sell.
To make markets.
To invent.
To collaborate.
Not just to do something better, but to attempt things you've never thought possible.
Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities IBM’s purpose is to be the catalyst that makes the world work better.
As a Senior Brand & Content Strategist, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges.
The world doesn’t need more brands or content; it needs distinctive brands and more engaging content.
At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market.
We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.
IBM is looking for a Senior Brand & Content Strategist; a collaborator ready to set the strategy and lead the execution of our most powerful, innovative, and effective creative work leading development of content to support our AI Models and research partnerships that drive innovation across the industry.
In this role, you will.
Apply deep curiosity and understanding of the market, target audiences, and IBM’s offerings to develop compelling messaging and content strategies that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
Identify and define the intersections and relationships of key audience needs with industry priorities and strategic partner relationships to craft relevant and differentiated journeys and experiences for our clients and prospects.
Effectively collaborate and communicate with critical stakeholders, inspiring confidence in your recommended courses of action for our brand and our business.
Partner closely with internal and external agency partners to inspire, lead and coach teams to do their best creative work for IBM.
Advocate for bold, differentiated strategies and plans that inspire audiences to take a new course of action.
Required Technical and Professional Expertise Fluent English Recognized expertise in marketing, brand and/or content strategy roles with progressive levels of seniority and responsibility.
Strong critical thinking skills to identify and build consensus around a new course of action.
Leadership of brand & content projects involving a variety of stakeholders and disciplines.
Proven experience fostering trusted and influential relationships with internal and external partners to ensure application of insights to maximize brand and content engagement.
Experience building relationships with executives and stakeholders, both internally and externally (executives, clients, agencies, business partners).
Preferred Technical and Professional Expertise Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
Experience working in a global team, ideally with responsibilities across multiple geographies.
Experience leading the development and activation of messaging, brand positioning and content strategy for a major brand, significant business unit, or product line and cascading it across the customer journey Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.
Market eminence as a Brand & Content strategist.