MANAGER CTC ORIGINALS

Manager ctc originals - 5+ years of experience in product marketing, brand, or CTC-related roles. Experience in lifestyle/fashion/sportswear industry preferred. Fluency in English (written and spoken). KEY RESPONSABILITIES Own the seasonal CTC planning process for the Originals category, ensuring alignment between Global, Market, and Channel priorities. Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans. Work closely with Merchandising to build consumer-focused, channel-appropriate product ranges. Partner with Brand Activation to define and brief impactful storytelling moments across the consumer journey. Align with Sales and Key Account teams to ensure readiness and sell-in excellence. Drive post-season analysis to optimize future strategies and product performance. Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical. KEY RELATIONSHIP Global Brand Originals & CTC Teams Local Marketing & Brand Activation Sales & Key Account Managers Merchandising & Range Architecture Teams DTC (Retail & eCom) Global & Local Business Units KNOWLEDGE & SKILLS Deep understanding of the Originals consumer, streetwear trends, and cultural relevance. Strong strategic thinking with the ability to translate vision into actionable plans. Excellent stakeholder management and cross-functional collaboration skills. Ability to manage multiple priorities in a fast-paced environment. Data-driven mindset with analytical and commercial acumen. Strong storytelling and communication skills, both visual and verbal.