MARKETING DATA ANALYST III

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C).
They proudly serve more than 10 million U.
.
households with more than 19 million individual policies across all 50 states through the efforts of over exclusive and independent agents and nearly employees.
Finally, our Client is part of one the largest Insurance Groups in the world.
Team Function.
The team leads Direct to Consumer sales and marketing efforts for Ancillary Products (pet insurance, device protection, flood, medicare, umbrella).
Role Description.
This Marketing Analyst position will be responsible for all data and analytics functions for Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).
This professional will conduct analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, and profitability.
Will be responsible for developing any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
Will also represent our team on any needed data integration projects in order to ensure accurate sales and marketing reporting.
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects.
Implements local market planning and analysis.
Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
Assists with creation of scorecards, agency development presentations to Sr.
Leadership, and campaign management reporting.
Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
English Proficiency Preferred.
Fluent Required Education Minimum Required.
Bachelor Other Critical Skills Data Analysis - Intermediate Management Reporting - Entry Level Mathematical Modeling - Intermediate Marketing Analysis - Intermediate Statistical Analysis - Intermediate Project Management - Entry Level Data & Systems Integration - Intermediate Verbal & Written Communication - Intermediate Software / Tool Skills SQL - Advanced Microsoft Excel - Intermediate Power BI - Intermediate Microsoft PowerPoint - Entry Level This position comes with competitive compensation and benefits package.
Competitive salary and performance-based bonuses Comprehensive benefits package Home Office model Career development and training opportunities Flexible work arrangements (remote and/or office-based) Dynamic and inclusive work culture within a globally known group Private Health Insurance Pension Plan Paid Time Off Training & Development *Note.
Benefits differ based on employee level About Capgemini Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.
The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future.
It is a responsible and diverse organization of over team members in more than 50 countries.
With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.
The Group €22.
billion in revenues in .
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apgemini.
om/us-en/about-us/who-we-are/