MARKETING MANAGER, LATAM [CARDIAC RHYTHM DIVISION]

DESCRIPCION DEL PUESTO Marketing Manager Latam [Cardiac Rhythm Division] Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You will have access to.
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity This position works out of our Mexico City office for our Cardiac Rhythm Management [CRM] Division.
As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.
The Marketing Manager is the core marketing owner and driver of the success for the CRM division in Latin America.
This role will focus on marketing strategy and launch for Latin America, and will work closely with the sales team and will be managing others.
Responsible for aspects of strategy development and execution - includes Forecasting, Financial and Marketing Plan Development, Sales Materials, Pricing, and Materials Management.
Will maintain product expertise for CRM products/franchises, including market sizes/trend share, customer needs and targeting, product performance, benefits, weaknesses and positioning.
Provide ongoing field support and will focus on growing the market awareness for CRM devices, including successful product launch and execution.
What You’ll Do Maintain LATAM region market expertise for CRM, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
Develop strategies and plans to drive product awareness and market development.
Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
Create and develop Latin America specific strategies for new product commercialization.
Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
Take a leadership role on project teams to work closely with the project team to drive accountability and team achievement of goals and milestones.
Manage creative agencies to plan, develop, and execute new materials.
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
Develop plan and sales forecasts and justification for respective product and present to BU senior management.
Required Qualifications B.
., Marketing, Business or Science.
MBA preferred.
10 years of marketing experience required.
Five year’s marketing management experience.
Job requires substantial financial skills, market analysis and advanced communication skills.
Knowledge/ability to develop and execute a \"new\" product launch.
Must be able to understand technical and scientific information.
Must be willing to understand and comply with Regulatory requirements.
Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product awareness and projects.
Must be able to complete multiple projects simultaneously with tight deadlines.
Travel required % of the time.
Apply Now Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.
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The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.
FAMILIA DE TRABAJO Market Development and Research DIVISION CRM Cardiac Rhythm Management UBICACION Mexico > Mexico City.
Tlalpan UBICACIONES ADICIONALES Brazil > Sao Paulo.
Arizona House TURNO DE TRABAJO Standard VIAJES Not specified VIGILANCIA MEDICA Not Applicable ACTIVIDADES LABORALES SIGNIFICATIVAS Not Applicable Abbott significa el poder de la salud.
Durante más de 125 años, Abbott ha ayudado a las personas a alcanzar todo su potencial, porque el mejorar la salud permite a las personas y a las comunidades alcanzar mucho más.
Con una red mundial diversa que brinda servicios a clientes en más de 160 países, creamos nuevas soluciones en todos los ámbitos de la salud, a nivel mundial y en todas las etapas de la vida.
Ya sea que se trate de diagnósticos de última generación, dispositivos que cambian la vida, nutrición basada en la ciencia o reformulaciones innovadoras, proponemos algunas de las tecnologías más innovadoras y revolucionarias para el cuidado de la salud, y así ayudamos a las personas a vivir al máximo su vida gracias a una mejor salud.
Los empleados de Abbott vienen a trabajar todos los días con incansable energía y entusiasmo, y con la promesa de mejorar la salud y el bienestar de millones de personas.
Traspasan las barreras para ayudar a manejar y a tratar algunos de los desafíos de salud más grandes de la vida.
Te invitamos a explorar las oportunidades en Abbott, a evaluar si tu talento y expectativas profesionales coinciden con los puestos que tenemos vacantes.
Como empleador que brinda empleo sobre la base de la igualdad de oportunidades, Abbott acoge y promueve la diversidad en la fuerza laboral.
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