MEDIA BUYER

Media Buyer - We’re looking for a strategic thinker who can own and scale a multi-million-dollar search engine account. You’ll be responsible for campaign strategy, performance optimization, and growing Google ad spend into the multi-millions, while launching YouTube as a standalone acquisition channel. This isn’t a plug-and-play role. We want someone who owns results, makes decisive moves, and isn’t afraid to be accountable for outcomes. If you need step-by-step direction or shy away from taking full responsibility, this isn’t the role for you. Responsibilities Budget Management & Channel ScalingManage and optimize a $600K/month Google Ads engine, with ~$500K allocated to Search and Performance Max. Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics. Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths. Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets. Forecast performance, scale winners, and pull back on underperformers with confidence and speed. Campaign Strategy & ExecutionOwn the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling. Execute both search and video strategies using Google Ads and YouTube Ads Manager. Set up advanced audience targeting, keyword strategies, bidding models, and exclusions. Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability. Performance OptimizationAnalyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities. Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA. Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations. Collaborate with our creative team to brief and test new video and static assets. Creative & Funnel CollaborationPartner with the creative team to ensure video scripts and visuals are optimized for YouTube’s first 5 seconds and beyond. Provide feedback on hooks, visual pacing, and CTA integration based on performance data. Align paid traffic with appropriate landing pages, upsells, and conversion paths. Industry KnowledgeStay current on platform updates, policy changes, and new ad formats for Google and YouTube. Bring new strategies, trends, and tactics to the table that keep us ahead of the competition. Requirements 5+ years running paid Google and/or YouTube campaignsProven experience managing a minimum of $1 million dollars of ad spend in Google and YouTubeProven experience growing ad spendProven track record of scaling performance with ROAS and CAC accountabilityDeep understanding of Google Ads platform, YouTube Ads, and audience segmentationStrong data literacy and ability to interpret performance metrics to drive decision-makingExperience with attribution models and tracking setups (GA4, UTMs, etc. )Comfortable writing or editing ad copy for performance, not just brandingSelf-starter who thrives in a fast-paced, data-driven environmentExperience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc. Familiarity with AI tools to streamline analysis or creative ideation is a plusAdditional requirements:Willingness to work US time zones, regardless of geographic location. Access to a computerReliable internet connectionReliable and distraction-free work environmentMust be fluent in English (read/write/speak)Offer DetailsThis is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.