PRODUCT MARKETING SUPERVISOR

Descripción de Puesto Priority competencies expected.
business acumen, dealing with ambiguity, customer focus, developing direct reports, interpersonal and political savvy, organizational agility and drive for results Description.
Responsibility for nameplates and South America markets (travel availability) Manage teams remotely, with direct and indirect reports in multiple countries Support the development of a high performance product team Collaborate and influence Portfolio Planning in the development of product programs since the early stages, supporting the definition of target customer, content, trim levels, volume, pricing and sales mix Build mid-term and short terms strategies that sustain product competitiveness in the market including communication, content, trim strategy, configurations, price, mix and volume, color palettes, special series Collaborate closely with Sales Operations and Field teams to ensure solid commercial inputs are captured into the product programs Lead go-to-market plans towards the product launch, reviewing all revenue variables (volume, mix, pricing, sales channels) and coordinate readiness of all VSSM areas to introduce products in market Develop a compelling storytelling plan to communicate a new product to the Press, Dealers and end consumers to ensure highly impactful and memorable launches Define market research needs to get ad-hoc insights from customers by collaborating with the GMSA Market Research team Develop strategies and tactical plans to improve the KPIs of its product line.
Brand Traking metrics (BTS), market share, comparably equipped pricing indexes, sales and stock mix, market share, performance by channel (DS and TD) Have a minimum level of understanding of business case financial concepts.
price build up, P&L, VP, EBIT and other business case general analysis Background knowledge of GVDP (vehicle development process) will be appreciated or fast learning will be required.
Managing key milestones/gates of GVDP will be part of the ordinary work Be the voice of Marketing and customers at cross-functional product forums.
local, regional and global PETs, PLTs, Product Boards (VSBs and SAPBs) Ensure alignment of local strategies with regional and global guidelines for the Chevrolet Brand Ensure strategies are aligned with the Product Committee with Dealer representatives Descripción de Puesto Adicional Qualifications.
Bachelor Degree in Administration, Engineering or advertising Previous experience in Product Marketing, Product Planning or Brand management roles Languages.
Fluent English (mandatory) / Spanish knowledge (desirable) Microsoft Office Advanced knowledge (strongly recommended) Critical Skills.
Action Oriented; Customer Focus; Active Learning; Peer Relationships; Resilience; Project Management; Critical Thinking Acerca de GM Nuestro objetivo es tener un mundo sin colisiones, sin emisiones y sin congestiones, y aceptamos la responsabilidad de liderar el cambio que haga que nuestro mundo sea mejor, más seguro y más equitativo para todos.
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