Digital marketing manager, ecommerce manager, customer experience manager

•	Assess and evaluate platform capabilities of strategic partners (Mass Retailers, Carriers and Apple Premium Resellers) in Brazil, Chile and Peru
•	Identify key aspects that should be prioritized to improve customer experience
•	Evaluate main pain-points to develop a plan that contemplates search, Product Display Page (PDP) content, and Brand store step by step
•	Develop an e-Commerce offer dashboard and analysis to the executive team

- Build customer journey touchpoints with partners to maximize Customer Experience and CLV (Customer Lifetime Value)
- Implement core aspects of Apple Digital Customer Experience with key Marketplace partners
- Keep Store-In-Store communication up to date with latest launches
- Extract, analyze and present Marketplace digital KPIs to WW Digital Channel

- Responsible for managing customer experience at brick and mortar stores with various partners and channels such as Retailers, Carriers and APRs (Apple Premium Resellers). 
- Manage 4 lines of business with different goals
- Leader to more than 130 indirect salespeople 
- Field strategy implementation and monthly follow up meetings with partners 

- Developed strategy to key innovative and potential channels strategy, such as movie theaters and convenience stores 
- Analyze shopper researches, identify trends and incorporate insights into strategy
- Build and implement activation plan with detailed actions according to sales calendar
- Budget management
- Work closely with communication team to develop and implement a comms plan
- Monitor and present KPIs and monthly follow up meetings

- Mapped and selected the most important international fair trades and business roundtables that were related to the city of Vila Velha economic and technological interests  
- Maintained and built diplomatic relationship with consulates and embassy offices 
- Studied and selected benchmark companies to be visited in international field trips 
- Responsible for the official translation in diplomatic meetings in St Petersburg (RU), Panama City (PA) and California (US)
- Developed international fair trades communication materials to publicize Vila Velha economic potencial 

Graduate Certificate

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Short Course Certificate

Specialization Certificate 

MBA 

Bachelor degree