Diretor de marketing de performance latam

Responsible for managing the Retail Sales (B2C), Parts, Network Development and Quality team. P&L and budget management. Team formed by 84 employees, with 8 direct managers. Reported directly to the Commercial VP.
•	Implemented innovative actions, together with the crisis committee of the dealer network, thus reducing the aged stock from  60% to 4%, due to COVID effects and the closure of stores.
•	Developed a strategy focused on changing the sales mix with a focus on Retail, resulting in more than 15% of sales growth and more than 2 pp. in the retail market share, simplifying the commercial strategy and launching service plans that added up to R$ 32 million in the profitability of selling new vehicles.
•	Focused on indicators and weekly monitoring meetings with the network and team, placing the company in the top 3 of the NPS (Net Promoter Score) versus top 6 in the auto industry.
•	Developed and promoted leaders and successors, with on-the-job work, feedback and challenging projects that enabled them to hold strategic positions the company today.
•	Developed marketing campaign together with Dealer networking focused online lives and adds focused on individuals with 30% more assertiveness than traditional OEM´s way and 25% more sales in the weekends. 
•	Developed Customer journey focused digital transformation end to end sales process.
•	Developed the end-to-end E.com. platform for 100% online sales with services for all Renault products with 8% of share in the total Renault sales.

Management of the B2B Sales team, 56 fleet Dealers, relationship with large Fleet companies, government relations and After Sales. P&L and budget management. Responsible for 54% of Renault sales revenue in 2018, corresponding to 100 thousand units and R$ 4.4 billion. Team formed by 32 employees. Reported directly to the Commercial VP.
•	In 2014, 2015, 2016 and 2017, won awards from the headquarters in France for the performance of the Fleet Department in Brazil, with an emphasis on: record market share of 11.7% (4th position in the Fleet Market), corresponding to 4% of total market share; record sales and market share with Master vehicle; leader in the segment with 51% market share and strong profitability.
•	Launched an unprecedented offer in the segment of new services, integrated sales with financing and maintenance, resulting in increased revenue and customer loyalty to the brand.
•	Won an award for building and implementing an innovation/digital project (AROP AWARD 2017); competed with more than 700 projects in more than 30 countries, which was reproduced in five countries.
•	Implemented a global project in the dealer area focused on fleet owners, reaching 56 sites in Brazil, placing the company as a pioneer and exclusive in the standard of service to the fleet market.
•	Established a partnership relationship with transparency with the end customer and large rental companies, resulting in business achievements, which placed Renault in high visibility in the market.

Responsible for national management of B2B Direct Sales and relationship with fleet owners and government. Management of a sales team of 26 employees. Reported to the National Sales Director.
•	Restructured the Direct Selling programs with strong negotiation with the Ford Dealers Association, resulting in a 40% sales growth in 2008 and 106% in 2009 and a 4.5 pp market share in the direct sales segment, positioning Ford as the largest growth in the sector in 2009, according to Anfavea data.
•	Led the opening of a commercial relationship with the major fleet owners, presenting the brand.

Relationship and negotiation with the Distributor Network (approximately 400 points of sale). Leadership in the Executive Committee, with a focus on strategic decisions and department governance. Management of a team of 18 employees. Reported to the Network Development Director and to the matrix in the USA.
•	Restructured and expanded the national coverage of the dealernetwork in 30% of the sales points, with great performance in Greater São Paulo, countryside of São Paulo and Midwest Region of Brazil.
•	Implemented the worldwide standard of the brand, visual and service, in 300 dealerships, placing Ford Brazil as the world leader in this program.
•	Negotiated payments of lost fund debt (around US$ 15 million).