AMERICAS DEMAND STRATEGIST SPECIALIST

Introduction At IBM, work is more than a job - it's a calling.
To build.
To design.
To code.
To consult.
To think along with clients and sell.
To make markets.
To invent.
To collaborate.
Not just to do something better, but to attempt things you've never thought possible.
Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities Geo Demand Strategists aligned to the 6 campaigns are responsible for landing the localized version of the brand to demand experience in their priority markets.
They partner closely with discipline focals across global and geo teams to ensure the demand strategy & digital journey are executed consistently across channels & that the minimum viable journey is available for their campaign across priority markets.
Geo demand strategists are the "voice of the countries" within the geo demand teams & back to the campaign squads.
Strong collaboration is required with field marketing, digital sales and ecosystem marketing with focus on effective lead passings and strong CI conversion.
Key Responsibilities.
1) Strategy Planning & Customer Journey Design Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.
Translate business objectives into actionable demand outcomes across the funnel.
Understand inputs from product marketing, messaging & content strategists on business priorities, key messages and content strategy & plan Understand and localize the omnichannel demand journey for key audiences, anchored in a core demand experience & working backwards from the outcomes Land nurture and sales follow up/enablement strategy to land the right conversation with the right customer about the right solution/offering 2) Execution Orchestration Localize and deliver global demand strategy for priority audiences, such as top account lists, industries and job roles Partner with different discipline (digital, social, media, email) focals to ensure demand strategy is executed consistently across channels Required proficiency in channel strategy where you can speak to what is currently in market for your demand program Communicate demand strategy to relevant stakeholders, including but not limited to.
global marketing, field marketing, BU stakeholders, Digital Sales etc.
Provide feedback on demand plan readiness to global counterparts to ensure demand strategy can be picked up and executed in the geo Partner with global marketing and field marketing teams to ensure sales is enabled to properly work leads 3) Performance Optimization Understand brand to demand performance trends for the assigned campaign & work with discipline focals to diagnose and optimize performance issues Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates Readiness to explain emerging performance opportunities or challenges Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business Turn insight into action – cycling of performance insights directly back into planning and orchestration This is a Hybrid role, attendance to the office will be required only 3 times peer week.
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Ingles Fluente Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS.
MCCJBID SPOMCC_23 #LI-Hybrid IBMReferred_LATAM Required Technical and Professional Expertise Highly empathetic, able to imagine walking in our customers’ shoes Understand current and emerging marketing technologies and fundamentals of data science and applied analytics Mix of “right brain, left brain" analytical and creative thinking Collaborative leadership style and use of agile methodology and tools Strong project management, time management, prioritization and organizational skills Able to make rapid decisions and assert proposals based on data-driven insights Strong executive presentation and stakeholder management skills High effectiveness working cross functionally to drive plans through to execution Preferred Technical and Professional Expertise Highly empathetic, able to imagine walking in our customers’ shoes Understand current and emerging marketing technologies and fundamentals of data science and applied analytics Mix of “right brain, left brain" analytical and creative thinking Collaborative leadership style and use of agile methodology and tools Strong project management, time management, prioritization and organizational skills Able to make rapid decisions and assert proposals based on data-driven insights Strong executive presentation and stakeholder management skills High effectiveness working cross functionally to drive plans through to execution Experience Working with Digital Sales