DIRECTOR OF PAID MEDIA

Full-time Hybrid Apply for this job Share this document.
Copied click to copy to clipboard click to share on Facebook click to share on LinkedIn click to share on X Summary.
The Director of Paid Media is responsible for overseeing the execution and performance of paid media campaigns across search, social, and emerging digital channels.
This role works cross-functionally to translate marketing objectives into effective paid media strategies and ensures campaigns are delivered on time, on budget, and optimized for performance.
The Director manages a team of paid media professionals and collaborates closely with creative, analytics, and broader marketing teams to drive measurable results.
Roles and Responsibilities Campaign Leadership & Strategy Execution Lead the development and execution of paid media campaigns aligned with business and marketing objectives.
Translate high-level strategic goals into actionable media plans, identifying optimal platforms and tactics.
Ensure campaign KPIs are clearly defined, tracked, and optimized against.
Team Oversight & Development Manage and support a team of paid media specialists.
Provide clear direction, constructive feedback, and professional development opportunities.
Collaborate with team members to troubleshoot challenges and refine workflows.
Paid Search & Social Campaign Management Oversee paid search initiatives across platforms like Google Ads and Bing, optimizing for reach, relevance, and ROI.
Manage and enhance paid social campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, and more.
Partner with creative teams to develop high-performing assets and messaging.
Stay current on industry trends and algorithm changes across paid channels.
Performance Tracking & Optimization Monitor campaign performance metrics and make data-informed recommendations for improvement.
Implement A/B tests, audience refinements, and creative iterations to improve campaign effectiveness.
Work with analytics teams to create dashboards and performance reports.
Cross-Functional Collaboration Collaborate with internal marketing, brand, creative, and data teams to ensure campaign alignment.
Coordinate with external vendors, platforms, and media partners to support campaign delivery and innovation.
Budget & Vendor Management Manage campaign budgets at the tactical level, ensuring efficient spend and pacing.
Support the negotiation and coordination with media vendors and tech partners.
Provide recommendations for reallocating spend based on performance insights.
Client & Stakeholder Communication Maintain strong relationships with internal stakeholders and external clients, ensuring alignment on campaign goals.
Share performance updates, insights, and media plans in a clear and concise manner.
Incorporate stakeholder feedback into ongoing campaign optimization.
‍ 6–10 years of experience in paid media, with hands-on expertise in campaign planning and execution across search and social platforms.
Demonstrated ability to manage and mentor team members.
Strong understanding of media analytics, attribution models, and performance measurement.
Proficiency with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and related tools (Google Analytics, Looker Studio, etc.).
Excellent organizational, communication, and project management skills.
Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus but not required).
‍ We offer a competitive compensation package, including health and retirement benefits, as well as a dynamic, collaborative work environment.
Medical insurance Vision insurance Dental insurance 401(k) Paid maternity leave Paid paternity leave Commuter benefits Disability insurance Apply for this job Share this document.
Copied click to copy to clipboard click to share on Facebook click to share on LinkedIn click to share on X