MANAGER, ADS MEASUREMENT LATAM

Netflix is one of the world's leading streaming entertainment services, with over 231 million paid memberships in over 190 countries, enjoying TV series, documentaries, feature films, and mobile games across a wide variety of genres and languages.
Members can play, pause, and resume watching as they want, anytime, anywhere, and can change their plans at any time.
he advertising team is charged with building a new, best-in-class ads organization to establish Netflix as a must-buy for advertiser partners and to drive advertising revenue across 12 global markets.
USA, Canada, UK, France, Italy, Spain, Germany, Japan, Korea, Australia, Mexico, and Brazil.
The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core client and consumer needs and develop both foundational and innovative solutions.
n this role, you will.
ollaborate with the wider ads measurement team, encompassing the LATAM (Brazil and Mexico), UCAN, and globally, as well as product and data engineering.
iaise with cross-functional partners, DSE and Consumer Insights, to identify data and insights to be used to build key narratives concerning the Netflix audience and service.
ead third-party research while managing relationships with vendors and external measurement and research partners.
rovide marketplace positioning and storytelling customized for sales (verticals and clients) by triangulating internal and external data and insights.
ssist in crafting thought leadership by understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscapeManage day-to-day operations of the measurement LATAM team in partnership with a counterpart in Brazil.
bout you.
+ years in media measurement at a TV, streaming, or digital companyDual TV/Video and digital experience is a plus.
trong knowledge of the advertising landscape, across digital, CTV or streaming and/or TV and various methods of buying.
xperience working with syndicated measurement tools (i.
., Nielsen, Kantar- Ibope, GWI, TGI, etc.) and/or familiarity with 3rd Party vendor solutions (i.
., Kantar, Ipsos, panels, etc.).
xperience running campaign effectiveness studies and analysis, including brand lifts, incrementality (MMMs, MTA), etc.
bility to learn tools and improve processes & workflows.
xcellent verbal and written communication skills, comfortable presenting and leading meetings.
elf-starter with expertise in managing large-scale, complex projects.
trong strategic thinking, planning, and analytical skills.
nowledge of quantitative and qualitative methodologies, as well as marketing science.
nderstanding of the consumer’s voice and how to turn that into actionable insights.
oves to get into the weeds and can see the big picture.
pen to innovating, challenging assumptions, and implementing better approaches.
strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
ollaborates effectively and embraces differing perspectives and experiences to make better decisions.
xperienced and at ease with diverse cultures and working in international environments.
e are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams.
We approach diversity and inclusion seriously and thoughtfully.
We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.