VACCINES MARKET AND COMMERCIAL ACTIVATION EXCELLENCE DIRECTOR

Job Description About the Role.
We are seeking a seasoned Vaccines Market & Consumer Activation Excellence Director to lead the development and execution of marketing and consumer activation strategies across Growth & Emerging Markets (GEM).
This role is pivotal in building marketing capabilities, driving private market activation, and enhancing brand presence and commercial performance in the vaccines sector.
How you will Contribute.
Critical functional knowledge Lead the development and enhancement of marketing capabilities tailored to private markets within the vaccines division.
Identify capability gaps and implement a roadmap to elevate internal standards aligned with global external best practices.
Drive a customer-centric, insights-driven and externally focused marketing culture.
Champion the “Winning Formula Framework” and ensure consistent brand planning across GEM that is insights driven and outcome oriented.
Design and execute comprehensive brand plans with a focus on private market activation strategies and measurable tactics.
Shape impactful consumer journeys in private markets based on consumer insights, behaviours, market data and trends, and through close collaboration with Data, Digital & Technology (DD&T) and cross-functional team.
Pilot and scale consumer activation initiatives across GEM markets.
Utilize data analytics and digital technologies to optimize marketing efforts, recognizing the distinctive aspects of private market.
Leverage DD&T and analytics to optimize campaign performance.
Analyze private market dynamics, regulatory environments, and consumer behaviours to identify growth opportunities.
Provide strategic input on product positioning, pricing, and market access tailored to private market needs.
Establish KPIs to measure marketing effectiveness and adapt strategies accordingly, especially in consumer segments.
Directly contribute to GEM P&L, particularly through the Qdenga launch.
Critical business expertise Strong marketing knowledge in either consumer goods or vaccines.
Validated experience and knowledge of external customers including patients, prescribers, payers, providers particularly in Brazil and SAM Core Hub.
Nature of Impact.
Direct impact to GEM P&L given the importance of Qdenga launch in overall revenue ambition.
Communication Skills.
Excellent downwards communication skills to attract, lead and motivate talents and align them with global strategy and vision.
Excellent upwards communication skills to drive program excellence and engaging functional partners.
Innovation Pragmatic use of digital to build capability and provide deep market and customer insights that are valuable to portfolio management.
Out of the box thinking of approaching the Qdenga as an innovative and unprecedented launch.
Role Requirement.
Critical technical, professional and personal capabilities Extensive knowledge of marketing, distinguished record of managing a brand at local and global/regional level.
Digitally savvy.
Strategic and analytical thinking.
Ability to deal with decision making processes in complex organizations and generate collaboration and followership.
Critical leadership capabilities Entrepreneurial and proactive management skills and a "can do attitude” to manage fast-growing market.
High level of personal maturity and natural authority.
Committed to talent development and capability building for sustainable growth.
Critical Success Factors & Key Challenges Proven experiences in marketing, sales, analytics, product management.
Local experience in leading complex initiatives and oversight of budgets and key elements of strategic/global projects.
Additional Information Biological and Medical Sciences education or experience preferred.
Digital marketing experience in a consumer goods environment preferred.
Business knowledge, MBA preferred.
Fluent English speaker to ensure effective communication across the region and to Global.
More than 8 years of standard-setting performance in this role or a comparable role.
Ideally 5 years of vaccines experience.