Marketing manager

Leading the strategy and execution of the Dairy Category in Brazil (corebusiness of the company ).

- Strategic insights generation and construction of marketing business plans aligned with the company's strategy.
- Identification of market trends in core categories, channels performance , shopper behaviors, consumption drivers.
- Identification of growth opportunities , targets definitionand KPI's tracking.
- Construction of marketing plans and definition of locomotives to execute the plan.
- Competitors mapping and tracking.
- Portfolio deployment and Brand Management
- Briefing's construction with external agencies (continuous and adhoc researches).
- Power BI implementation and driver of automation in data analysis.
- Management of operational team.

Young talent program (with more than 1000 candidates per job offering) for recent graduates.

- Job Rotation and projects in Pack Sales, Technical Services, Processing, Legal, Finance, Supplier Management, Environment, Communication, Marketing, CRM.

One of nine from more than 40 thousand applicants of the Trainee Program.

- Job rotation in category management, retail marketing strategy, visual merchandising.
- Experience inside the stores operation: Category management dynamism, product mix, exposure and attractiveness in the point of sales.

Internship in the Packaging and Industrial Polymers (P&IP) department.

- New customer's prospection in the beauty segment.
- Value proposition architecture and business case construction.