Latam

Responsible for the entire Avanos Business (Pain Management and Chronic Care) and full P&L
through Latam Region that represent USD 20MM in revenue.
Leading a double digit growth region based on Distributor Management, Commercial Excellence,
Marketing Planning/Execution and a Solid Strategic Plan specific for each BU.
Developing a different Go to Market Strategy for the 3 main countries in the Region: Brazil,
Colombia and Mexico and being member of the M&A team looking for some opportunities on key
markets as Distributor Acquisition.
Leverage Medical Education Plan and Stablished Reference Center through Latam Region to
support product training, clinical trial and support Marketing Access implementation.

Head of Masimo Brazil Business Operation with direct and indirect sales (distributors), acting in the
Patient Monitoring and Capital Equipment business. I have under my responsibility the P&L of USD
5MM, Sales, Marketing, Operations, RA/QA, Finance and Technical Assistance.
I’ve achieved a CAGR of 46%, in the period of 3 year, restructuring the Distributor Channel,
developing Direct Sales in the main region of São Paulo and Rio de Janeiro, stablishing a new
Technical Service Model and launching Masimo Brazil Direct Go to Market, part of 5 year Strategic
Plan that will support sustainable double digit growth aligned with the long term strategy of the
company.
2019 Launching the Masimo Hospital Automation Solution, integrating third party device into a
single solution that provide better connectivity solution, cost saving and patient care improvement.
Developing partnership with Local and Global OEM’s in order to spread Masimo Technology in
the Market and gain Market Share.
Developing partnership with Local and Global OEM’s in order to spread Masimo Technology in
the Market and gain Market Share.
I am leading a project for Assembly/Manufacturer facility of Masimo in Brazil to support the
development and growth of South America Hub.

Responsible for the development of all Franchises of RTI Surgical (Spine, Surgical Specialties,
Sport Medicine, Cardio and Biologics) through Latin America Region, stablishing a Brand,
Business Plan, Contracting/Managing Distributors, KA Management and start-up of RTI Brazil
entity.
Achieved 26% Revenue Growth in 2016 implementing new Distribution Management Systems
and a Marketing/Distributor Business Plan execution.
As part of my responsibilities is: P&L, Business Plan, Distributor Quarterly Business Review,
Market Plan, Sales Forecast and all cross functional activities to launch RTI in Brazil.
In 2017 launching the following Franchises: Spine in Chile, Colombia and Mexico, Cardio in
Mexico and Sports Medicine in Chile having an YTD growth of 136% and GM increase by 25%.

Head of AMS Brazil Business Operation and Argentina, Paraguay, Uruguay and Bolivia sales with
revenue of USD 12.0 MM with indirect sales channel (distributors) acting in the Implants and
capital equipment market for Urology and Gynecology. I have under my responsibility the P&L,
Sales, Marketing, RA/QA, Finance and Technical Assistance.
Developed a five years Strategic Plan for AMS Brazil to provide a sustainable business growth and
Distributor Market Development Plan that allow to achieve 21% growth as well as restructuring the
company to operate with new business model via distributors.
Working in partnership with the Brazilian Urology Society – SBU, in 2013 I performed the inclusion
of the code for private reimbursement at National Healthcare Agency – ANS of our higher valueadded
product to be able a 35% growth in sales in 2014.
Within the priorities, I am developed a Center of Reference to serve as a basis for Clinical Studies
and Physician Training for Latin America, working with the Ministry of Health and the Brazilian
Urology Society for inclusion of the new technologies in the Brazilian Public Reimbursement
system.

Responsible for managing the Spine Business Unit in Latin America, Marketing and Sales Strategy
through direct and indirect channel (Distribution Network) with local presence in Brazil, Argentina,
Chile, México, Colombia and Porto Rico with sales of more than US$ 14 MM.
Restructured Distributors territories underperforming and hiring/developing a new potentials ones
that allowed to increase sales of 30% in one year and decrease the dependence of the main
distributor from 50% to 20% in total sales.
Led a Sales Increase of more than 20% CAGR from 2006 to 2009
Develop the Market Strategy for Latin America, looking for new Business Opportunities, Sales
Training, Product Management and Medical Education Program.
Strong relationship with domestic and international Key Opinion Leaders in Orthopedics and
Neurosurgeons business. These relationships supported Stryker to continue long term Medical
Education programs.

MBA Executivo

Engenheiro de Produção Mecânica